Iseya is based in the historical Seki City in Gifu Prefecture, where the history of blademaking goes back centuries. For over a hundred years, Iseya has been a hallmark of Japanese kitchen knives being affordable, high performing, and long lasting. In particular, Iseya is adept in VG10 stainless steel, which is a well-rounded steel that requires minimal maintenance while vastly outperforming most Western steels.

Under the stewardship of blacksmith Yoshinori Seto, Iseya aims to break the boundary between professional chefs and home cooks by producing knives that suit the needs of everyone.